If you’ve ever wondered if your message is really landing with your audience, have I got the book for you. In fact, I wish I’d written it myself. It’s that good.
The book is called Building a Storybrand by Donald Miller. I think it’s worth a cover-to-cover read (or listen, if you’re an Audible lover like me). But if you’d rather get the CliffNotes or just need a little more convincing, watch this 12-minute video to discover:
- who the real hero of your business is (hint: it’s probably not who you think!)
- how to engage and connect with your ideal customers in a noisy world
- why you don’t need to be the best company or have the best product to succeed